From directv.com/my-community
From directv.com/courtesy-services
A bulk streaming solutions
This is a sales offering DIRECTV services, including both Satellite and Streaming packages to residents and owners of properties like apartment buildings, condominiums and townhomes. These sales are facilitated by independent dealers or property owners, who can provide bulk streaming solutions, reducing the need for individual dishes individual unit installations.
Success rate and solution
DIRECTV launching Multi Dwelling Unit (MDU) sales within 2 months of launching redesign to upsell streaming packages:
Background
Business objective
To upsell DIRECTV services streaming packages through a redesign of the customer digital experience through a comprehensive redesign:
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Increase sales growth
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Drive customer progression rates
What role do I play in the team, and how do I collaborate with others?
As the UX Designer, I collaborated on the end-to-end design process and seamlessly communicated with stakeholders such as the Research Team, Product Owners, Developers to ensure a seamless implementation process.
Considerations, who am I designing for and what could be the possible challenges?:
Some data to consider with the current designs:
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With 71% of desktop users
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21% mobile users
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8% table user
Old design
Redesign
Challenges
Limited upsell visibility
With the current designs, placing all streaming packages on a single page makes it difficult for users to easily compare and navigate between different plans. This lack of clarity reduced opportunities for users to consider high-tier packages, limiting upsell potential
Inconvenient package switching
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Users unable to seamlessly switch between different packages due to page loads when changing packages
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Users cannot explore premium content options. This friction made it harder for customers to upgrade to higher-value plans, leading to missed revenue opportunities
Solution
Redesign for better navigation and package comparison
Redesign interface introduced a more dynamic layout, allowing users to easily compare different streaming packages
Seamless package switching
Redesign integrated easy package-switching functionality, enabling users to seamlessly explore and switch between different services